technical solutions and commentary

April 25, 2006

Deceptive marketing practices

Filed under: general — Jason Hartley @ 1:09 pm

This post is a bit off topic, however I thought this was a good example of deceptive (not illegal) marketing practices which are becoming more common today in every industry. I was in the store today and picked up a box of Reese’s Peanut Butter Bites for about $1.50. I thought that wasn’t a bad price for the “XL Box”.

Bites 1

When I opened it there was another sealed package inside. This is obvious a good idea to give the product a longer shelf life.

Bites 2

When I opened the seal and dumped the candy into the “XL Box” this is what it looked like in the box.

Bites 3

So from the advertised “XL Box”, there was this much actual product in the box… almost 1/3 of the “XL Box”!

Bites 4

So what I ended up with was literally and “XL Box” and an XS amount of candy. I think that will be the one and only time I buy Reese’s products packaged in a box.

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