Harvard is researching what they are calling the Implicit Association Test, or IAT. Oprah discussed this testing method on her June 7, 2007 episode. This test method attempts to gauge how your unconscious mind views a certain topic. You can take this test online for free.

Harvard has developed an IAT to determine what you really think of Microsoft and Open Source software. You can take the test yourself at http://implicit.harvard.edu/implicit/demo/featuredtask.html. It’s interesting to see the results wether you agree with them or not.